Ground News lets news readers compare how a story is covered by thousands of sources across the political spectrum. It has helped over 250,000 reader escape their echo chambers and see the news from a different perspective. Ground News was created to be a news destination for everyone, regardless of political ideology.
Overview
Problem: Ground News relaunch their launch website as a full product that provide the same value that users could get from the app.
Users & audience: Casual readers, journalists, politics enthusiasts.
Role: Product Designer, User Research, Visual design, Prototyping & Testing.
Scope & constraints: The new web product was to be built from the ground up and get released gradually.
Results
Over the nine month period in which Ground News was my client, we had introduced over 20 different new layouts for the web platform, a design system for the social media posts, and several different landing pages and newsletters.
This led to:
- 6x growth in our monthly active users
- 4x growth in our subscriber base
- 10x growth in our social media following